Stop Burning Ad Budget. Start Generating Qualified Leads on Meta, Google & LinkedIn
Kazi Agency manages your paid advertising end-to-end — campaign strategy, ad creative, conversion tracking, and ongoing optimisation — across every platform where your buyers are ready to act. No guesswork. No wasted budget. Just leads that flow directly into your pipeline with a measurable cost per acquisition.
200%
Average return on ad spend (ROAS) businesses achieve with properly managed Google Ads campaigns
65%
Of high-intent customers click on paid ads when they are actively searching to buy a product or service
3.5×
Higher conversion rate from PPC traffic compared to organic search — paid visitors are further down the funnel
80%
Of businesses running paid ads on Google see a measurable lift in brand awareness within 30 days of launch
Why Most PPC Campaigns Waste More Than They Return
These six problems destroy ad budgets in almost every self-managed or poorly-run account — and each one is directly solvable with the right setup.
Burning Budget on Untargeted Clicks
Running ads without precise audience targeting, negative keyword lists, or bid strategy is like leaving your wallet open on a busy street. Every irrelevant click drains your budget — and most DIY advertisers lose 30–60% of their spend on traffic that was never going to convert.
Ad Creative That Blends Into the Feed
Generic stock-photo ads and weak copy get ignored. On Meta alone, users see 50+ ads per session. If your creative doesn't stop the scroll in 1.5 seconds, your ad spend is funding your competitor's visibility. Bad creative is the single biggest driver of poor ROAS.
No Conversion Tracking — Flying Blind
If you can't accurately attribute which ad, audience, or keyword generated a lead or sale, you have no basis for optimisation decisions. Most self-managed accounts have broken tracking, missing events, or no server-side setup — making every data-driven decision guesswork.
Landing Pages That Kill Conversions
Sending paid traffic to your homepage, or to a landing page that doesn't match the ad's promise, destroys Quality Score on Google and tanks conversion rates. Your ads can be perfect and still fail if the page doesn't continue the conversation the ad started.
No Cross-Platform Strategy
Meta, Google, and LinkedIn have completely different ad formats, audiences, buying intents, and optimisation levers. Running the same creative across all three — or ignoring two of them — leaves massive revenue on the table and misaligns your message with where buyers are in the funnel.
Agency Fees With No Accountability
Many PPC agencies charge 15–20% of ad spend and deliver a monthly vanity-metric report (impressions, clicks) while ignoring the metrics that actually matter: cost per lead, cost per acquisition, and revenue generated. You pay more as budgets grow — but never know if it's working.
Recognise any of these? Here's exactly how we fix all of them.
Fix My Ad Account — Free AuditEight PPC Deliverables That Turn Ad Spend Into Pipeline
Every Kazi Agency PPC engagement includes these eight core deliverables — fully executed, reported on, and optimised every month.
Full Account Audit & Campaign Strategy
We audit your existing ad accounts (or build from scratch) — analysing wasted spend, audience overlap, Quality Scores, conversion tracking accuracy, and competitor ads. Then we produce a channel-specific strategy with clear ROAS targets and audience frameworks before a single pound is spent.
Meta Ads (Facebook & Instagram)
Full-funnel Meta campaigns: prospecting audiences using interest, lookalike, and custom segments at the top of funnel; retargeting warm audiences with dynamic creative mid-funnel; and conversion-focused campaigns for high-intent bottom-of-funnel buyers — across Feed, Reels, Stories, and Messenger placements.
Google Ads (Search, Display & Performance Max)
Tightly structured Search campaigns with exact-match and phrase-match keyword groups, sculpted negative keyword lists, and ad copy A/B testing. Display and remarketing campaigns to capture users across the Google network. Performance Max campaigns where appropriate, with asset group segmentation and audience signals to direct Google's machine learning.
LinkedIn Ads Management
For B2B businesses, LinkedIn is unmatched for reaching decision-makers by job title, seniority, industry, and company size. We manage Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads — all structured around your ideal client profile with copy that speaks to professional buyers, not consumers.
AI-Powered Creative Testing
We run structured creative experiments — testing hooks, visuals, CTAs, and ad formats — using AI to analyse performance signals and identify winning variants faster than manual testing allows. Losing ads are paused; winning ads are scaled. Every iteration produces sharper creative and lower CPAs.
Conversion Tracking & Attribution Setup
Accurate tracking is the foundation of PPC. We implement server-side conversion events via Google Tag Manager and Meta's Conversions API, set up GA4 event tracking, configure UTM parameter structures, and establish cross-channel attribution models — so every lead and sale is tied to the exact campaign that generated it.
Landing Page Optimisation
We audit and improve your existing landing pages — or build dedicated campaign pages — to match ad messaging, strengthen CTAs, reduce friction, and improve page speed. A landing page optimised for Quality Score and user intent can reduce CPC by 20–40% while dramatically increasing conversion rates.
Monthly ROI Reporting & Strategy Review
Every month you receive a plain-English performance report: ad spend, impressions, clicks, cost-per-click, conversions, cost-per-lead, cost-per-acquisition, and ROAS — by platform and campaign. We hold a monthly strategy call to walk through findings, explain what we changed, and align on next month's priorities.
Every Channel Where Your Buyers Are Ready to Act
We manage campaigns across the three platforms that drive the highest commercial return for service businesses — plus the tools behind the scenes that make tracking and optimisation possible.
Meta Ads
Facebook & Instagram
The world's largest social ad network — 3.2 billion users across Facebook and Instagram. Best for B2C and B2B businesses targeting specific demographics, interests, and behaviours with visual creative across Feed, Reels, Stories, and Messenger. Unmatched for top-of-funnel awareness and retargeting warm audiences.
Google Ads
Search, Display & YouTube
Google processes 8.5 billion searches per day — including buyers actively searching for exactly what you sell right now. Search ads capture high-intent demand at the moment of decision. Display campaigns build awareness across 2 million+ websites. Performance Max campaigns scale across the entire Google ecosystem.
LinkedIn Ads
B2B Decision-Maker Targeting
For B2B businesses, LinkedIn offers targeting by job title, seniority, industry, company size, and professional interests that no other platform can match. Ideal for reaching C-suite, directors, and managers at specific company types. Higher CPCs than Meta — but significantly higher average deal sizes and shorter sales cycles.
Enterprise-Grade Tools Running Behind Every Campaign
From server-side conversion tracking to AI creative testing — we use the same platforms as the world's top performance marketing agencies.
Google Ads
Search, Display & PMax
Meta Business Suite
Facebook & Instagram Ads
LinkedIn Campaign Manager
B2B Sponsored Ads
Google Analytics 4
Traffic & Conversion Data
Google Tag Manager
Server-Side Tracking
Hotjar
Landing Page Behaviour
SEMrush
Competitor Ad Research
GoHighLevel CRM
Lead Pipeline Integration
Google Ads
Search, Display & PMax
Meta Business Suite
Facebook & Instagram Ads
LinkedIn Campaign Manager
B2B Sponsored Ads
Google Analytics 4
Traffic & Conversion Data
Google Tag Manager
Server-Side Tracking
Hotjar
Landing Page Behaviour
SEMrush
Competitor Ad Research
GoHighLevel CRM
Lead Pipeline Integration
All leads generated flow directly into your CRM via GoHighLevel integration — no manual data entry, no dropped leads.
From Wasted Budget to Predictable Pipeline — Step by Step
A proven five-phase PPC process — tracking and creative first, results second, scale third.
Days 1–5
Account Audit & Strategy
We audit existing accounts for wasted spend, broken tracking, and structural issues. We research your competitors' ads, map your audience framework across platforms, and set ROAS and CPA targets before any budget moves.
Days 6–14
Tracking & Creative Build
Conversion tracking is set up correctly first — server-side events, GA4, UTMs. Then we build campaign structure, write ad copy, design creative assets, and set up landing pages. No live spend until the foundation is right.
Weeks 3–4
Launch & Early Optimisation
Campaigns go live with controlled budgets. We monitor performance daily in the first two weeks — adjusting bids, pausing underperforming ad sets, adding negative keywords, and identifying early creative winners to scale.
Month 2+
Scale & Expand
Once ROAS benchmarks are hit, we scale winning campaigns, expand to new audience segments, test new platforms, and increase budget systematically — without breaking the performance the initial campaigns built.
Ongoing
Report, Iterate & Compound
Monthly reports and strategy calls keep you fully informed. We run ongoing creative tests, refine audiences, and pursue new opportunities — compounding campaign performance month over month with data-backed decisions.
Full-Service PPC Agency vs. DIY, Freelancers & Typical Agencies
Most PPC options leave critical gaps. Here's how a complete done-for-you approach compares to every alternative.
| Feature | Google Ads (Self-Managed) | Freelance PPC Specialist | Typical PPC Agency | Kazi AgencyBest Value |
|---|---|---|---|---|
| Full Campaign Strategy & Audit | limited | |||
| Meta Ads Management | ||||
| Google Search Ads | basic | |||
| LinkedIn Ads Management | extra cost | extra cost | ||
| AI Creative Testing | limited | |||
| Server-Side Conversion Tracking | limited | limited | ||
| Landing Page Optimisation | ||||
| Negative Keyword Management | manual | |||
| Monthly ROI Reporting | basic | |||
| Dedicated PPC Strategist |
Self-Managed Google/Meta Ads
Your time + ad spend
The platforms make it easy to start spending — and very hard to optimise. Without deep knowledge of auction mechanics, audience layering, and creative testing, most self-managed accounts waste 40–60% of budget on poorly targeted clicks.
Freelance PPC Specialist
£500–£2,500/mo + ad spend
Freelancers can be strong in one platform but rarely manage all three. No team behind them means no creative support, limited reporting, and a single point of failure. If they go quiet, your campaigns stall.
Kazi Agency — Full-Stack PPC
Fixed management fee — all included
Strategy, creative, tracking, optimisation, landing page improvements, and monthly reporting — across Meta, Google, and LinkedIn — all managed by a dedicated PPC strategist. Flat fee, no percentage of spend conflicts.
We Manage the Full Paid Acquisition System — You Just Close the Leads
Most PPC agencies run campaigns in a silo — they drive clicks to your homepage and call it done. We manage the entire paid acquisition system: strategy, creative, tracking, landing pages, and CRM integration. Every lead generated by your ads flows directly into your pipeline with full attribution, so you always know your cost per acquired client.
ROAS-Focused Optimisation
We optimise for the metric that actually matters — return on ad spend. Every campaign decision is measured against your cost-per-acquisition target, not vanity metrics like impressions or click-through rate.
Full-Funnel Strategy
Cold audiences, warm retargeting, and hot converters are managed with distinct messaging and bidding strategies. Not every campaign should push for a conversion — we match ad type to buyer intent at every stage.
Continuous Creative Refresh
Ad fatigue kills performance. We systematically test new hooks, formats, and creative angles every month — ensuring your campaigns stay fresh and your cost-per-click doesn't creep up as audiences tire of the same ad.
Rapid Problem Detection
Campaigns are monitored daily. Automated alerts flag spend anomalies, CTR drops, and conversion tracking failures within hours — not at the end of the month when thousands of pounds may have been wasted.
Common Questions About Paid Advertising Management
Straight answers to every question business owners ask before investing in PPC.
Let's Build a Paid Advertising System That Fills Your Pipeline Every Month
Book a free 30-minute PPC strategy call. We'll audit your current ad accounts, identify your biggest wasted spend, and show you exactly what a 90-day growth plan looks like for your business across Meta, Google, and LinkedIn.